Advertising Policy

White Rabbit is free to use. A small number of clearly labelled ads help keep it that way, and people on White Rabbit Plus see none. This policy explains where they appear, how they're chosen, what we never use, and the standards advertisers must meet. It's part of our Terms of Use, and works alongside our Privacy Policy.

Ads on White Rabbit come from Google AdSense. Google chooses each ad and serves it; we decide where ads may appear. The demo version shows fictional ads from made-up advertisers instead.

• In Home's Discover and Following feeds, spaced well apart: about one for every 8 to 12 rabbit holes.
• Nowhere for people on Plus, which has no ads.

• Private rabbit holes.
• Messages.
• The composer, and while you're reviewing a rabbit hole.
• Onboarding, sign-in, and sign-up.
• Settings, privacy screens, and this help center.
• Notifications.
• Next to sensitive topics, such as health, tragedy, or conflict.
• In a browser tab where the White Rabbit extension or White Rabbit Helper is connected (see below).

Google chooses which ad fills each space. We ask Google for non-personalized ads only, so an ad is chosen from things like the content of the page it appears on and your general location (such as your city), not from a profile of you or your past activity. Google explains how it uses information from sites that show its ads in How Google uses information from sites or apps that use our services.

Non-personalized ads still use cookies and similar technologies: Google uses them to limit how often you see the same ad, to prevent fraud and abuse, and to count views and clicks. In the EEA, the UK, and Switzerland, Google asks for your consent first, and if you don't give it, shows limited ads that use no cookies. See the Cookie & Storage Policy.

We don't build advertising profiles, and we don't sell or share your personal information.

To show its ads, Google's AdSense script runs in White Rabbit's pages, as on any site that uses AdSense; Google doesn't allow its ads to be put in a separate frame. The White Rabbit extension answers White Rabbit's pages, so the two are kept apart:

• Google's ad script never loads in a browser tab where the White Rabbit extension or White Rabbit Helper is connected. Until White Rabbit has checked that neither is connected in that tab, no ad loads.
• If the extension connects in a tab where Google's script has already loaded, the ads there go away, and the extension won't hand that tab its record of your browsing. Reloading the tab starts it without Google's script.

In a tab where Google's script has loaded, it stays loaded as you move around White Rabbit, until you reload or close the tab. Like any script in a page, it can technically see what the page shows, such as the rabbit holes and messages you open, and what White Rabbit keeps in your browser's storage (listed in the Cookie & Storage Policy). A content blocker that blocks Google's ad script keeps it off White Rabbit entirely.

When an ad loads, Google receives your IP address, information about your browser and device, the address of the page, and its cookies in your browser, as on any site that shows Google ads. Advertisers get aggregate reports from Google. We get only aggregate numbers from Google, such as how many ads were shown and what they earned, never who saw or selected an ad.

• Select an ad's AdChoices icon to learn about it, or to report it.
• Manage how Google uses information for ads in Google's My Ad Center, and find other ad networks' opt-outs at aboutads.info.
• In the EEA, the UK, and Switzerland, change your answer about Google's cookies at any time with the privacy and cookie settings link Google shows on pages with ads.
• Block Google's ad script with a content blocker, or its cookies in your browser's settings.

Every ad is labelled Advertisements, sits between rabbit holes with its own divider, and has no like, comment, or fork buttons, so it can't be mistaken for a rabbit hole. People who are paid or rewarded to share content in their own rabbit holes must say so clearly (see the Community Guidelines).

Every ad must follow Google's advertising policies, which ban, among other things, illegal products, adult content, dangerous products such as weapons and recreational drugs, and dishonest behavior such as scams and malware.

On top of Google's policies, we block these kinds of ads: alcohol, dating, gambling and betting, get-rich-quick schemes, politics, sexual and reproductive health, references to sex and sexuality, drugs and supplements, weight loss, and cosmetic procedures.

Ads are chosen automatically, so we can't review each one before it appears. If you see one that breaks these rules, report it through its AdChoices icon, or email us a screenshot at contact.whiterabbt.com@gmail.com, and we'll block it.

Advertisers can't pay to change how rabbit holes, people, or topics are ranked, recommended, or shown in search. Ads are placed after organic ranking is decided, and always labelled.

Questions about ads? Email contact.whiterabbt.com@gmail.com.