Started by Tomás Rinaldi (@tomas_rinaldi) ·
JCPenney tried honest pricing and customers hated it
In 2012 they dropped most of the coupons and constant sales and just charged a fair price up front. Sales fell hard, the CEO was out within about a year and a half, and the sales came back. Turns out a lot of people don't want a low price, they want to feel like they beat the price.
5 sources · 33 min down the hole
How I got here
- Started with
- “jcpenney fair and square pricing what happened”
- Ended at
- Everyday low price
The Trail
- “jcpenney fair and square pricing what happened” (google.com)
- JCPenney (en.wikipedia.org)
- Ron Johnson (businessman) (en.wikipedia.org)
came over from running Apple's retail stores
- High–low pricing (en.wikipedia.org)
the thing they tried to kill
- Everyday low price (en.wikipedia.org)
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