Skip to content

Follow the white rabbit

Fall down rabbit holes. Keep the trail. Share the ones you pick.

Free ·Open-source extension (opens in a new tab)

Examples
Why do we say “OK”?a joke in an 1839 newspaperWhy do pirates say “arr”?mostly one actorWhy is it called Tuesday?ends with a cat’s footstepsWhy was part of an Ottawa hospital not in Canada?a princess, and tulips every springWhy is the Mona Lisa so famous?it went missingWhy does every unfinished website say “Lorem ipsum”?Cicero, scrambledWho put pineapple on pizza?a cook in Ontario, 1962Why did Sweden switch sides of the road overnight?4:50 a.m., 3 September 1967

Here’s one

One small question. Six pages. A presidential campaign.

An example, made up to show how one looks. Every page on it is real.

Sound familiar?

  1. 11:48 p.m.You look up one thing.
  2. 1:10 a.m.23 tabs later, you know why Sweden switched sides of the road overnight.
  3. Next dayThe tabs are gone. So is the trail.

How it works

From a pile of tabs to a trail.

  1. 01

    Paste your links

    Or let the extension catch them. Previews come in, and a title and topics are suggested.

  2. 02

    Pick who sees it

    Nobody sees it until you post.

  3. 03

    Friends go deeper

    They catch up in a minute, fork it, or pass it on.

The extension

Let the rabbit find them.

Browse like you always do. Turn on Rabbit and it notices when you fall down a rabbit hole, and keeps the trail for you.

  • Rabbit is off until you say yes
  • Finds stay private until you review them
  • Skips incognito, banking, health and email
  • Never sold. Never used for ads.
  • Open source, so you can check all of it

Chrome, Edge, Brave, Arc and Firefox, and Safari on a Mac. Add it once you’ve signed up.

Better with friends

Go down one together. Share where it led.

  • Boards in any group chat. Everyone adds, live.
  • A story, not a link. Post it to Instagram or TikTok.
  • Pass it on. A friend takes it deeper.

How it’s different

Bookmarks save where you ended up. White Rabbit saves how you got there.

  • Bookmarksone page, no path
  • Group chat linksburied by tomorrow
  • Browser historyevery page, all mixed up
  • Chatbotsan answer, not the trip
  • White Rabbitthe whole trail, worth sharing

Questions

Is it free?

Yes. White Rabbit is free to use. Plus, $7.99 a month, adds unlimited boards, twice the Rabbit allowance, Ask Rabbit on boards, and no ads. You need to be 13 or older. Home’s feeds show ads from Google that aren’t personalized; your browsing is never used for them.

Do I need the extension?

No. You can paste links by hand on any phone or computer. The extension finds rabbit holes for you on a computer, in Chrome, Edge, Brave, Opera, Vivaldi, Arc and Firefox (Safari on a Mac uses a small helper app). For now it installs from a download using your browser’s developer mode, and White Rabbit walks you through it. In Firefox it’s added as a temporary add-on for now, so you add it again after Firefox restarts.

What does the extension see?

Pages you visit in normal windows: their address and title, when, and which led to which. It keeps that in your browser for up to 7 days. It never reads what’s on the pages, never sees incognito windows, skips banking, health, email, work tools, password managers and adult sites by default, and always skips sign-in and checkout pages. Only rabbit holes you save leave your browser.

What does Rabbit, the AI, do?

Nothing until you say yes. Turn it on and once a day, or sooner when a sitting looks like a rabbit hole, it sends page titles, searches and site names from browsing you’ve finished to our AI provider, so it can spot rabbit holes. Never full addresses or incognito windows, and the provider can’t train on it.

Who can see my rabbit holes?

Only who you pick: Public, Followers, Close friends or Only me. A rabbit hole isn’t visible until you post it.

Can I delete everything?

Yes. Any rabbit hole, your history in White Rabbit, or your whole account, anytime.

Follow it down.

Don’t lose the next rabbit hole.

Already have an account? Log in