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Started by Hannah Kim (@hannahk_ux) ·

why every cookie banner makes 'reject' harder than 'accept'

6 sources · 33 min down the hole

How I got here

Started with
Why are cookie banners everywhere?
Ended at
Global Privacy Control

The Trail

  1. “why do websites have cookie banners” (google.com)
  2. HTTP cookie (en.wikipedia.org)
  3. EPrivacy Directive (en.wikipedia.org)

    the 'cookie law' is mostly this, not GDPR

  4. General Data Protection Regulation (en.wikipedia.org)
  5. “dark patterns after the GDPR consent pop-ups study 2020” (google.com)
  6. Global Privacy Control (en.wikipedia.org)

What I came away with

They come from European rules about getting consent before setting non-essential cookies; the rules never required them to be annoying. A 2020 study of consent pop-ups on popular UK sites found only around 12% met the minimum legal requirements, and the rest used things like pre-ticked boxes or hid 'reject' a click deeper.

Keep going