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Started by Callie Sutherland (@bytebard) ·

The Beast, I Love Bees, and the early days of alternate reality games

Started reading about modern ARGs and kept going back until I hit 2001: The Beast, which promoted Spielberg's A.I. through 40+ fake websites, phone messages, and live events, and a fan group called Cloudmakers that worked it all out together.

7 sources · 58 min down the hole

How I got here

Started with
What was the first ARG?
Ended at
Year Zero (game)

The Trail

  1. “first alternate reality game” (google.com)
  2. Alternate reality game (en.wikipedia.org)
  3. The Beast (game) (en.wikipedia.org)

    it all started from a weird credit in the A.I. marketing for a 'sentient machine therapist'

  4. A.I. Artificial Intelligence (en.wikipedia.org)
  5. I Love Bees (en.wikipedia.org)
  6. Halo 2 (en.wikipedia.org)
  7. Year Zero (game) (en.wikipedia.org)

Keep going